CES 2025: How Dell’s Innovations Are Shaping the Future of Tech

April 1, 2025

The Consumer Technology Association (CTA) has announced the winners of this year's Consumer Electronics Show (CES) Innovation Awards, with Dell scooping Honoree distinctions for two of its innovative products. The annual event recognizes exceptional designs and engineering in technology that drive meaningful change and tackle global challenges.

Despite not winning a CES Best of Innovation Award this year, Dell picked up Honoree distinctions in the following categories:

Learn more about Dell's wins at the CES Innovation Awards 2025 and how the company is continuing to innovate and impact the entire tech industry.

The Impact of Dell's Innovation on the Tech Industry

Although it turned 40 years old in 2024, Dell Technologies remains one of the most innovative companies in the tech sector, offering cutting-edge computing, cloud, and data center solutions.

"Dell Technologies is always on the top of the industry curve and remains ahead of the competition for digital transformation globally," says CIO Influence. "Spanning over 180 countries, the company's contribution to shaping the future of the internet and digital service has become a great part of its narrative."

Dell's commitment to innovation seems to be as strong as ever, with the company launching new AI-powered PCs in 2024. Dell has also recently rebranded some of its product lines.

Another product range gaining buzz is the Dell APEX cloud platform, which the company describes as a "family of turnkey, automated on-premises infrastructure solutions that remove the complex barriers of multi-cloud."

The Significance of CES and the Innovation Awards

The CES Innovation Awards is a yearly competition that honors extraordinary design and engineering in consumer technology products. It coincides with CES, one of the most popular tech events worldwide. CES 2025 took place in Las Vegas from January 7-10, 2025.

Winning a CES Innovation Award is a massive achievement for many tech brands. The ceremony acknowledges groundbreaking industry achievements and highlights new technologies and innovations.

Like every year, a panel of expert judges reviews applications from brands in each product category based on specific evaluation criteria. The top-scoring products are recognized as Honorees. The highest-scoring product in a category wins a CES Best of Innovation award.

The evaluation criteria for a CES Innovation Award includes:

  • Engineering and functionality
  • Aesthetic and design
  • What makes the product unique and innovative

Other 2025 CES Innovation Award winners include Samsung, Inviz Corporation, Taiwan Tech Arena, and MSI Computer Corp.

Dell has won several achievements at the CES Innovation Awards over the years. Recent wins include 2023 Honoree in the Computer Hardware & Components category for Alienware m18 and 2024 Honoree in Computer Peripherals & Accessories for the Dell UltraSharp 40 Curved Thunderbolt Hub Monitor, as noted in the CES 2024 highlights.

Next year's CES 2026 will be held in Las Vegas from Jan 6-9, 2026. CES is a trade-only event and not open to the general public. The CTA will announce the deadline for CES Innovation Award applications at a later date.

Dell's Award-Winning Innovations at CES 2025

Dell was the proud winner of the 2025 Honoree in both Gaming & eSports and Artificial Intelligence at CES 2025. 

2025 Honoree in Gaming & eSports: Alienware 27 4K QD-OLED Gaming Monitor (AW2725Q)

With the world's first 27-inch 4K resolution, this gaming monitor is a "game changer in visual excellence," according to the CTA. The product also offers 166 PPI high-density pixels, infinite contrast, a high-dynamic range (thanks to Dolby Vision), and an almost-instantaneous 0.03ms response time.

Although more than 30 years old, the Alienware range continues to reinvent itself. This latest incarnation has a user-centric design and gradient light waves at the back inspired by the Northern Lights. The monitor also contains sustainable materials, including 81% post-consumer recycled plastic.

Alienware is popular in the eSports and gaming industries. GamesRadar describes it as "one of the best gaming PC brands with hardware and software geared specifically around gaming."

2025 Honoree in Artificial Intelligence: Dell Pro 14 Premium

The CTA describes the Dell Pro 14 Premium as a "powerful system" designed to "integrate seamlessly into AI business environments and bring new AI experiences to users' fingertips." The business and consumer device features a Neural Processing Unit (NPU) and dedicated Copilot key, enabling AI programs to work locally and more effectively. This can boost efficiency and productivity for users.

The Dell Pro 14 Premium comes preloaded with a range of security software, helping AI-driven workforces protect their valuable information. Its body is made of 90% recycled magnesium and other sustainable materials.

Dell's Key Innovations and Industry Impact at CES 2025

Dell's 2025 CES press kit highlights some of its recent innovations showcased at the event and their impact on the technology industry. For example, its new simplified PC portfolio offers longer battery life, enhanced AI performance, and modern designs. Innovations like these meet the needs of IT professionals and organizations and reinforce the brand's relevance.

The Road Ahead: Dell's Vision for Future Technologies

Dell says it wants to play a central role in shaping the future of advanced technology by investing in innovations such as AI, 5G, and the Internet of Things (IoT). This is evident with products like the Dell Pro 14 Premium, which features Dell Pro AI Studio and other AI capabilities.

The company is also investing resources in sustainable and responsible business practices, with its Progress Made Real initiative aiming to reduce carbon emissions by 2030. Dell also wants to ensure ethical and fair working practices throughout its supply chain by this deadline.

"With its ongoing commitment to sustainability and its focus on emerging technologies, Dell is well-positioned to continue as a pioneer in the ever-evolving world of computing," Dell says. "As the company looks to the future, its legacy of innovation and customer-focused service remains a cornerstone of its success."

Join the Conversation: How DTUC Members Can Stay Ahead

The Dell Technologies User Community (DTUC) is an independent community for end users, IT professionals, and tech specialists who rely on Dell solutions for success. Now, you can keep up with the company's latest product launches and technological innovations on our forum, which is a place to network, collaborate, and share information with peers and experts. Also, get the latest news and insights about Dell PCs, wireless monitors, gaming monitors, and other products on the DTUC blog.

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